What Is Branded Merchandise? (& Why It Matters)


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Branded merchandise is one of the most efficient marketing ways to empower the reach of your business and boost your company's image. Simply the smallest branded item like a mug can have a massive impact on the outreach of your brand. You've seen a slogan or a logo on somebody's shirt, and some of them are really hard to forget, right?


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Merchandise branding is simply the process of branding your merchandise—printing your logo on t-shirts, creating stuffed animals of your mascot to give out at corporate events, getting stickers made of your logo or creating custom drinkware to enjoy your branded craft beer in.


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Promotional corporate branding merchandise ends up being more cost-effective per impression compared with other forms of advertising. Promotional branding is a great way to increase brand awareness and generate leads. Some examples of branded promotional merchandise include custom apparel and accessories such as t-shirts, caps and bags.


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What Is Branded Merchandise? (& Why It Matters)

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A function of branded merchandise is to promote a company's products or services. Therefore, the merchandise is also known as a promotional product. You might have seen companies distributing these products by the side of an event for free to create brand awareness.


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